Use Press and social: coverage, peaks and documented changes

Section 1

Three views to follow and explore coverage

Press and social separates coverage, trends and issues, and Sources and tools. Choose the view for your question while keeping the selected period.

Collection managers also find search and listening in the third tab. Opening it does not itself start a collection: operations retain their own controls and consent requirements.

1. Open the coverage view to read items and their summaries.
2. Switch to trends and issues to examine changes and attention spikes.
3. Open Sources and tools for complete content, sources and tools allowed by your role.

Section 2

Read the coverage, then the summary

Coverage depends on the sources and collections available in your workspace. A count describes those items, not all press or social media.

1. Open Press and social and check the period.
2. Open an item’s source to read its title, date and context.
3. If you manage collections, review candidate items before admitting them to the brand’s collection.

Section 3

Read a spike with the content behind it

In trends and issues, compare the items from the relevant days and the period’s coverage. More mentions alone do not indicate approval, a crisis or an effect on AI answers.

For a response or correction, retain the source and move to Actions when there is a documented issue to address.