Understand
Examine the topic and its supporting sources, alongside any missing information.
The platform
Find where your brand is missing. Decide how to get found.
TrustInsider helps you understand where your brand appears in AI answers and search results. Enter your brand, choose your customers’ questions and use answers, sources and comparisons to decide which content to improve.
Preview with fictional dataInside the dashboard.
Northstar Audio · fictional brand created for this demonstration
These charts use the same components as the private dashboard. The values are fictional: they show how to read the product, not results achieved by a customer.
Three distinct signals on the same 0–100% scale. Mentions and recommendations are based on 10 answers; citations can be assessed in 8. The measures are not added together.
- Answers with a mention
- 30%3 / 10
- Answers with a recommendation
- 10%1 / 10
- Answers with a citation
- 25%2 / 8
Observed measure
Example: one model, one version of the questions and one market. In the workspace, each group retains its own context.
Example of the chart available for a connected Search Console property. Missing days and values interrupt the line. A zero value is a measurement, distinct from missing data.
Clicksn/a
Read the chart values
| Date | Clicks |
|---|---|
| 12 | |
| 18 | |
| n/a | |
| 10 | |
| 0 | |
| 16 |
From the number to the check
In the private area, open the sample and the original answers. You can ask the assistant to explain the selected measures; action proposals start from reviewed mentions.
What you get
One question. More perspectives.
Enter your brand or website in the assistant, choose your goal and sign in to the workspace. Prepare your customers’ questions, market and available channels. Before starting collection, review and confirm the credit cost: entering a brand name does not start a paid analysis.
- Awareness: how much is said
- Perception: which themes emerge
- Visibility: where it appears
What you get
From insight to decision.
Open the collected answers to see whether your brand appears, is recommended or receives a linked citation. Check the question, source and date before deciding what to improve: a product description, an FAQ or an inaccurate statement. Keep the initial result and compare it with a later check under the same conditions.
Observe
Define your brand and examine conversations, search and AI answers within their respective samples.
Interpret
Compare topics, context and sources to develop an explanation that can be checked.
Act and verify
Assess a plan, document the work and track the topic over time without confusing correlation with causation.
AI visibility and reputation
Your brand, from every angle.
Check whether your brand appears in AI answers and search results. TrustInsider brings available observations together to identify unanswered questions, descriptions to correct and pages to improve.
Start with a product and your customers’ questions. Compare available answers, competitors and sources, then choose which page to update; news, social media and reviews enter the comparison only through authorised, enabled sources.
| Perspective | Useful question | Evidence to examine |
|---|---|---|
| AI answers | How is your brand presented to someone making a choice? | The answer, question, model and sources provided. |
| Google and Bing | What content do people encounter when searching for your brand or category? | Queries, organic results and landing pages. |
| Press and conversations | Which topics shape the public narrative? | Relevant articles and discussions, with their origin and context. |
| Customer experiences | Which expectations are met or disappointed? | External reviews and topics relating to products, services and support. |
From observation to work
One priority. A practical next step.
Turn a visibility gap into an assignable task. In the plan, link the problem to its source, specify what to update and assign an owner and a review date.
For example, an AI answer omits an available integration: check the documentation and prepare a product-page update. Your team applies the change outside the platform and records the work; a new collection lets you check whether the description has changed.
Decide
Choose the action, assign an owner and define what needs to change.
Verification
First check the work completed, then the change within the observed scope.
A shared foundation for your team
The same evidence. More ways to use it.
Start with the assistant, then open the result you want to explore: an AI answer, a search URL or a mention. The plan shows activities, owner and deadline; the mentions report lets you share a summary of the sample and its topics with the team.
Your brand, market, language, period and sources should remain identifiable in every view. A team can explore product topics while an agency organises work by client and workspace. Comparisons retain their own samples, and confidential information follows project permissions. Data availability depends on the sources authorised in the workspace and the selected period.
- Chat: frame the question
- Dashboard: examine the detail
- Report: share the interpretation
Related paths
Choose your next step.
Check your brand’s presence, compare results or choose content improvements: continue with the feature you need.
From question to action
From the question to checking the outcome: context, sources, hypotheses and action plans in the TrustInsider analytical workflow.
ReadData sources and coverage
Discover which pages, answers and conversations contain information about your brand.
ReadConnect your existing tools
Integrations bring the data needed to check your brand’s visibility into the workspace.
ReadOne intelligence architecture
Connect analysis, sources and team tasks in one workspace: from a brand answer to the page to improve.
ReadWork starts with a question
Ask where your brand appears and which information is missing. Explore answers and sources with the TrustInsider assistant.
ReadData and exports for your team
Export authorised reports to share results and context with your team.
ReadThe dashboard: eight sections for your brand
Overview, AI visibility, Google and Bing, reputation, press and social, competitors, actions and reports: what each section holds and where to go deeper.
Read