Choose your plan. Make room for your work.
Choose between Starter, Monitor, Advanced and Enterprise: from your brand’s first analysis to work across several companies, comparing features and capacity.
ReadInvestment value
What is knowing how AI presents you worth?
With TrustInsider you see how AI assistants present your brand, which sources they cite and where to act. Put a value on the decisions you want to make: compare cost with your margin, your team’s work and economic scenarios you choose.
Simulate the value
Your numbers. Your next step.
Start with the contribution margin of a sale or the time you could save. Change the assumptions: the result also changes when the investment does not pay back.
Illustrative scenarios, not customer results
Choose a plan or enter the monthly cost to see the result.
How it is calculated
Margin per sale = value × margin %. Period cost = monthly subscription × months + other costs. Benefit = margin from hypothetical sales + value of entered time. Net balance = benefit − cost. ROI = net balance ÷ cost × 100. Monetary totals round once to cents, with halves rounded up. Break-even = the first whole sale count whose period margin, rounded the same way, plus time value covers the cost. Margin per sale is not rounded before calculating the total.
Assumptions, not a forecast: no sales are inferred from AI mentions or citations. Values in EUR before income taxes; use costs and margins on a consistent VAT basis. Add implementation work under other costs.
The calculation stays in your browser. Values are neither sent nor saved.
The customer’s choice
The comparison starts before the first contact.
A potential customer asks which product to choose. Discover whether the answer names your brand, recommends a competitor or describes an outdated feature. Bring a concrete question to the team: which information is worth improving?
When an AI summary appears, fewer people open the results. Pew Research Center observed the browsing of 900 US adults on Google in March 2025: with the summary, a traditional result was opened in 8% of visits, without a summary in 15%. This is a figure about Google in the United States, not a forecast for your market.
Reading criteria
Monitored questionWhich headphones should I choose for long flights?
“For long flights I recommend Varolde Audio, with the hard case included. Ilmarde Audio also makes travel headphones, with the case sold separately.”
- The recommendation goes to another brand
- The brand appears in the answer and is missing from the recommendation. These are two distinct readings, to follow separately.
- Information to check
- If the case has been included for months, the answer describes an outdated version. Compare it with the current product page before preparing a change.
An answer invented to explain the case: it does not come from a real AI collection and does not describe real products.
The value of information
A better decision has more than one return.
For marketing, knowing which pages to explore. For communications, finding the source of a story. For product teams, reading a recurring problem in reviews. Value starts with the work that information helps you choose.
- Opportunities to explore
- Customer questions where the brand is missing: choose which content to explore.
- Reputation to understand
- Inaccurate information and issues: open the sources and follow what changes.
- Team time
- Compare manual work before and after. Count only the hours actually saved.
- Competition to follow
- Observe who is recommended for the same questions, market and period.
A project over time
A snapshot guides you. Following up informs you.
Before a launch, collect answers about the products. After updating the pages, repeat the questions and compare descriptions. Continued observation can reveal new sources and topics to explore: the team’s plan evolves with the evidence.
A change in answers alone does not prove the effect of an action. Sales and hours saved are checked in your business data, separately from AI citations.
The starting point
Choose questions, market and competitors. Keep the first answers for comparison.
Work on the pages
The team selects content, prepares changes and approves what to apply.
Subsequent checks
Repeat the questions under the same conditions. Read the differences and choose the next action.
Your choice
Your value. Your assumptions, too.
Use the simulator to prepare a discussion with your team. Start with a cautious assumption, add the cost of the work and see when the balance turns positive or stays negative. Then choose a plan that fits the project.
| The question | The evidence to look for | Where to look |
|---|---|---|
| How is the brand described? | Answers, sources and comparisons in the selected period. | TrustInsider collections. |
| Does the work take less time? | Actual hours on comparable activities. | Your team’s records. |
| Does the project pay back? | Actual margin, revenue and costs for the period. | Your sales and accounting data. |
Does the simulator predict new sales?
No. You enter hypothetical additional sales. The simulation calculates margin and break-even; it does not derive customers or revenue from AI mentions, recommendations or citations.
Which price should I use?
You can select the monthly fee of a plan in the published offer or enter the cost of the offer you received. With the twelve-month period, the simulator counts twelve monthly fees: this is neither an annual rate nor a new quote.
Can I start without a paid plan?
Yes. From the plans page you can start with the no-cost entry plan and assess the work to explore. An analysis always follows its existing flow and credit rules: the simulator does not start any analysis.
Related paths
After “Investment value”, your next step.
From the value of the project to the choice of plan: compare the conditions, look at the sectors close to the scenarios and find out how to follow the work over time.
E-commerce and customer experience
Check how your products appear in AI answers to purchase questions and fix inconsistent product pages in your catalogue.
ReadRestaurant online reputation and AI answers
Check how ChatGPT and Gemini describe your restaurant. Compare opening hours, menus and services with your website and booking platforms.
ReadMeasure whether actions work
Measure GEO impact: the same questions before and after, control questions, an uncertainty interval and comparison with the previous period.
Read