Choose the source
Choose the data to read: organic results, website clicks, sessions or brand mentions.
Integrations
Connect the sources your analysis needs.
Integrations bring the data needed to check your brand’s visibility into the workspace. Start with the searches and answers you want to observe, then check which connections are available for your account.
Your brand · plans and responsibilities
PlanEvidenceVerification
From evidence to review
To review
Check the cited source
Compare the cited information with current documentation.
ProductDraft
Clarify compatibility
Prepare an update with references and reasons for the changes.
MarketingAwaiting approval
Define the follow-up check
Agree on a period and sample for reviewing answers after the action.
Brand owner
A saved proposal remains distinct from an action carried out. Approval applies to the version reviewed and the owner’s permissions.
What you get
Connectors with clear responsibilities.
Tracking a question on Google requires a search-results source. Analysing an AI answer requires an enabled model or collection service. Each connection retains source, date and market so you can distinguish results across channels.
- Source format
- Normalised fields
- Preserved context
What you get
Availability you can verify.
Before enabling a connection, check coverage, permissions and expected usage. A configured integration does not grant access to all provider content: the workspace uses only capabilities enabled for your project.
| Verification | Practical question | Evidence required |
|---|---|---|
| Access and coverage | Does the plan cover these channels, markets and periods? | Actual API access and a documented provider scope. |
| Usage rights | Which information may we store, display and process? | Permissions and expiry dates for each intended use, including AI and export. |
| Operational testing | Have collection, errors, costs and revocation been tested? | Tests against the real service and controls that distinguish unavailability from an absence of results. |
Guided connections
Your tools. Your context.
Connect a Google property to view your website’s data alongside its observed presence. Search Console shows impressions, clicks, CTR and average position; Analytics shows sessions, users and engaged sessions for the selected period.
When the connection is enabled, authorize your Google account and choose the brand’s property. Read the daily values and the latest retrieval date. If a source is not active, its report remains unavailable; you can still consult the other analyses already in the workspace.
Authorise the property
Select the correct account and check the permissions the service requires.
Check the scope
Confirm the property, market and available data before using the analysis.
Capabilities and permissions
Connected does not mean unlimited.
An account may allow reports to be read without authorising content changes. A contract may permit analysis of a source without granting the right to republish its text.
The integration model distinguishes the service’s capabilities, the account’s access and the requested operation. All three checks must align before proceeding. Read-only access is preferred for website data; any external action requires specific permissions. Read access never automatically enables publication, messages or spending.
| Level | What it establishes | Illustrative example |
|---|---|---|
| Service | Which capabilities are implemented and tested. | Report collection may be supported without a publishing connector. |
| Account | Which data and properties are authorised. | Access to one Analytics property does not grant access to the others. |
| Operation | Which action is permitted in the current context. | Reading a report does not authorise a campaign or a charge. |
Sources and uses
The right connection for each capability.
Organic search requires results tied to a query, market and device. AI answers require questions, a model and a collection method. Press, social media and forums add content with specific coverage and rights: each source addresses a different part of the question.
The Google connections provided in the workspace cover Analytics, Search Console and Google Ads reports. Bing searches are part of organic result collection. Press, social media and forums require a contracted and activated source; no content is collected from these channels before activation.
- SERPs: results by query
- AI: answers by question
- Properties: authorised data
Related paths
Choose your next step.
Check your brand’s presence, compare results or choose content improvements: continue with the feature you need.
Understand reputation. Strengthen trust.
TrustInsider helps you understand where your brand appears in AI answers and search results.
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Find guides, FAQs and methodology to clarify indicators, coverage and access, with dedicated routes for data requests.
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