Use cases

Your business, as AI assistants describe it.

Each use case starts from a specific business, such as a dental practice or a winery that welcomes visitors. It tells the questions people ask, what we measure, what you see in the platform and which corrections follow.

Choose your business

Every business appears in its own way in an answer

Each niche has a different typical problem: opening hours that do not match across listings, seasons that change the questions, a visit confused with the wine. Choose the one closest to yours and see what concerns it.

A dental practice lives on local trust, and assistants rebuild it from the website, the business listing and the booking portal. An agritourism changes its audience with the seasons. A winery with visits must make clear that people can go there, not only that the wine exists.

The businesses in the use cases, with their typical problem and the view that shows it

For each business in the use cases: the problem that recurs in the assistants’ answers, the platform view that shows it and the sectors the business belongs to.

ActivityThe typical problemWhat you see in the platformRelated sectors
Dental practiceWebsite, listing and booking portal with three different opening hoursThe before-and-after check of the practice’s actions, on the same questionsHealthcare, Local businesses
AgritourismQuestions that change between the summer and the winter seasonWhat has changed since the previous cycle, dimension by dimensionHospitality (hotels and restaurants), Travel and tourism, Food and beverage
Winery visits (wine tourism)The visit confused with the wine or with the nearby areaWhich questions and which sources the direct-answer figures come fromFood and beverage, Travel and tourism

How to read it

Problem, measure, view, correction: the same thread

Each page follows its own story, chosen for its business. Inside there are always four things: the typical questions, the platform’s measurements, the screen that shows them and examples of what to correct.

The questions are typical phrasings for the niche, declared as examples. The measurements are only the ones the platform performs, called by their name. The screen is a real capture of the private area on a declared demo brand.

The thread each use case follows, from question to correction

Four steps: the niche’s questions, the measurements of the answers, the platform screen on demo data and correction examples with the fact to check.

  1. Listen

    The typical questions people ask about your niche, declared as examples.

  2. Measurement

    Presence, sources and facts in the answers of AI assistants.

  3. Show

    The platform screen on a declared demo brand.

  4. Correct

    Examples of wrong and right, each with the fact to check.

No promised results

A use case is not a customer story

There are no customers, percentages or results to copy here. There is an honest description of a recurring problem and of how you measure it. A customer story is published only with the customer’s written consent and with measured data.

A success story without a method tells little to whoever has to decide: you do not know on which questions, in which period, with which sample. Each use case stays on ground you can check yourself: the public sources about your business and the answers the assistants draw from them.

What sets a use case apart from a customer story

Who a use case talks about, what it shows and what it promises, set next to a customer story published with the customer’s consent.

A use caseA customer story
Who it talks aboutA type of business, never a company by name.A specific company that has given its written consent.
What it showsQuestions, measurements and examples you can check on your own.Measurements before and after, with the period and the sample declared.
What it promisesNo result: it describes what to look at and correct.No cause without proof, only measured differences.

Two ways in

Do you market a sector or run a business?

The sector pages speak to people who run communication and marketing for a whole industry. The use cases speak to people who open the door every morning. The two families refer to each other, but they do not repeat each other.

A niche can belong to several sectors: agritourism sits between hospitality, travel and food. That is why use cases have their own address, which does not change if the sector tree changes one day. From every niche you return to its sectors.

Who sectors, subsectors and use cases speak to

Three types of page arranged by breadth of audience and by who reads them: the use case speaks to the owner of one location, the sector to the marketing team of an industry.

Who reads: from the owner to the marketing team

Breadth of audience: from one location to a whole industry

  1. Use case

    The owner of a specific business, with one location and its customers.

  2. Subsector

    People who lead a category within the industry, such as restaurants or agencies.

  3. Sector

    The team that runs marketing and communication for a whole industry.

Frequently asked questions

Questions about TrustInsider use cases

What to do if your business is not among those described, where the screens come from, why there are no customer results and how a use case differs from a guide.

My business is not among those described: can I still use TrustInsider?

Yes. Use cases describe recurring problems, but the measurements apply to any business: you choose the questions your customers ask and the platform follows them over time.

Can small business owners track their AI search visibility too?

Yes. The owner chooses the questions their customers ask, in their language and their market, and the platform measures cycle after cycle how AI assistants answer and which sources they read. You do not need a marketing team to read the results.

Do the use case screens show real businesses?

No. They are real captures of the private area on a demo brand, declared as such under every image. No real business is named or assessed.

Why are there no customer results on these pages?

Because a result without method, period and sample cannot be checked. A use case shows you what to look at and what to correct; you see the numbers on your own business.

What is the difference between a use case and a guide?

A guide explains a concept that holds for everyone, such as how to read a citation or a mention. A use case starts from a specific business and its questions.

Related paths

Each use case starts from a specific business. From here you move on to the other businesses, to the pages of the sectors they belong to and to the method we use to measure answers.