Decision
Version, owner and review outcome in the correct context.
International businesses
Coordinate visibility across companies and brands.
Organise group work by distinguishing companies, brands and markets. With Enterprise, define capacity and credits to analyse multiple contexts and assign tasks to the right teams.
Your brand · roles and decisions
RolesDecisionsLog
ContextOne projectsources and decisions in one workflow
AccessBy roleexplicit workspace permissions
OutcomeTraceableauthor, version and date
Who contributes. Who decides.
Scroll the table to read roles and responsibilities.
| Role | Contribution | Subject |
|---|---|---|
| Product | Verifies the facts Checks compatibility, features and product version. | Documentation |
| Communication | Prepares the content Makes information clear and retains its sources. | Draft |
| Owner | Approves the version Assesses the proposal and authorises the next step within their permissions. | Decision |
Roles describe different responsibilities. Viewing evidence in the workspace does not authorise external distribution.
What you get
Comparisons that respect each market.
Choose which brand to observe and in which market. Keep questions, languages and results separate to see whether a gap concerns one product, one country or several group companies.
| Dimension | Check before comparing | Mistake to avoid |
|---|---|---|
| Brands, products and services | Confirm identities and relationships, distinguishing the group from individual offerings. | Automatically attributing every observation about a product or namesake to the group. |
| Country and source language | State content coverage and language for each market, independently of interface language. | Interpreting a translated dashboard as proof of complete monitoring in that country. |
| Periods and analytical rules | Compare shared time windows and criteria, explaining new sources, exclusions and discontinuities. | Reading growth in the corpus as improved reputation without checking what changed. |
What you get
Responsibility and control.
Assign roles and ownership and check credit usage before expanding checks. Company, brand and user counts and allowances are defined in the offer; market and source coverage must be agreed for the project.
- Workspace role
- Requested operation
- Authorised limit
Organisation and markets
A shared view. Every market clear.
Leadership needs an overview; local teams need to trace the questions and sources in their own market. A shared interpretation starts with common definitions and identifiable scopes.
Brands, products, languages and countries remain explicit dimensions. AI answers are compared under the relevant collection conditions, while press, social media and reviews retain their own coverage. An international total should not hide a market without data or make differently constructed samples appear equivalent.
- Brand and product
- Country and language
- Sample and coverage
Access and connections
Every connection has a scope.
Connecting a source means defining which information to read, for which brand and under which permissions. The connection requires clear choices even for people who do not manage the infrastructure.
For Analytics and Search Console, the aim is to select the authorised property and read only the measures needed. Publishing, sending or spending access requires separate assessment. For enterprise requirements such as corporate SSO and centralised policies, define the contractual scope and systems involved before activation. Access to one property does not automatically authorise the entire organisation.
| Source | Scope to confirm | Intended use |
|---|---|---|
| Analytics and webmaster tools | Account, property, market and read authorisation. | Place data from selected properties alongside search samples. |
| Press, social media and reviews | Channels, territories, retention and contractual usage rights. | Analyse and display only permitted content. |
| AI engines and answers | Provider, collection method, questions, model version and authorised budget. | Repeat identifiable collections without treating APIs and consumer applications as equivalent. |
Control over time
Work continues. Decisions remain.
Team handovers and periodic checks should preserve the objective, responsibility and reasons for the choice. This continuity makes a process resumable and verifiable.
The owner, schedule and authorisation define the scope of each activity. If permissions, usable sources or budget are missing, the affected step must stop. Errors and interruptions must be distinguished from completion: a calendar date does not prove that a collection or action has taken place.
Execution
Permissions and availability rechecked for the specific operation.
Verification
The result is recorded and the activity paused or reopened if the check fails.
Related paths
Choose your next step.
Check your brand’s presence, compare results or choose content improvements: continue with the feature you need.
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