Understand the terms
The glossary distinguishes units, samples and indicator meanings.
All resources
Understand where your brand is missing. Decide what to improve.
Learn how to check your brand’s presence in AI answers and choose which content to improve. Guides, examples and definitions help you read answers, citations and comparisons before deciding on your next action.
What you get
Understand before comparing.
Choose a resource to match your question. The glossary explains terms such as mention, citation and sentiment. The guides show how to interpret AI answers, search and conversations. The methodology lets you check the criteria behind an indicator and the limits of its interpretation.
- Understand a term: glossary
- Read a result: guides
- Check a criterion: methodology
What you get
A method you can inspect.
Before using a percentage in a comparison, check what it counts and which total it uses. Consult the methodology for the sample, denominator and exclusions; open the glossary if a term is unclear. To understand which content may be missing, continue with the source coverage guide.
- Indicator definition
- Calculation rule
- Interpretation limit
Understand the product
The method is part of the experience.
Want to understand why a competitor is cited and your website is not? Start with the AI citations guide: open the answer, identify the referenced page and compare its information with your website. The result is a list of points to review with the content team.
Use the AI visibility guide to set up your first analysis. To check an inaccurate description, explore mentions and citations. To assess completed work, follow the measurement guide: it shows what to keep before the change and what to compare afterwards.
Apply a method
Guides connect a practical question to the evidence to examine.
Assess a conclusion
The methodology explains calculation bases, exclusions and limitations.
The relevant resource
Find your next area to explore.
Guides, methodology and support address different needs. Choosing the right resource helps you move from understanding a term to interpreting a result.
Choose a guide when you need to carry out a check; open the glossary to clarify a term in the dashboard. The methodology explains how observations are counted. To get started with your brand or find the right feature, ask the assistant available on every page.
| You need to understand… | Path | What to look for |
|---|---|---|
| My brand is missing from AI answers: where do I start? | Guides | Questions to monitor, answers to read and the page to check. |
| Which answers is this percentage based on? | Methodology | Valid answers, the denominator and cases excluded from the calculation. |
| Is a mention also a recommendation? | Glossary | The difference between a name appearing, a recommendation and a cited source. |
| Which feature should I use and which sources should I connect? | FAQs and support | Getting-started steps, credits and connection availability. |
A verifiable interpretation
Bring context to the comparison.
Before sharing a comparison with your team, choose the relevant guide: share of voice to interpret a proportion, source coverage to assess available content, or intervention measurement to examine before and after. Include the question, period and observed sample with your conclusion.
Increased AI citations within a narrow panel do not describe the whole market. A change in conversations may reflect source coverage. These resources help identify such cases and frame follow-up checks, keeping a plausible explanation distinct from a proven cause.
- Choose the comparison
- Check samples and sources
- Share the limitations too
Related paths
Choose your next step.
Check your brand’s presence, compare results or choose content improvements: continue with the feature you need.
Guides to reputation, trust and AI
Prepare an AI check, verify a citation and compare results: guides with examples to improve your brand’s content.
ReadA transparent method, not a black box
TrustInsider’s criteria for interpreting reputation and trust: provenance, samples, reviews and the limits of conclusions.
ReadThe language of Reputation Intelligence
Definitions of reputation, trust, sentiment, citation and AI visibility to understand TrustInsider’s language and indicators.
ReadQuestions about TrustInsider
Answers about TrustInsider: sources, the AI assistant, service availability, public profiles and the distinction between analysis and action.
Read