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Try with your brand

Interactive demo

From your brand to the content to improve.

Explore a complete case: find where the brand is missing, compare competitors and prepare an FAQ. Then see how to read a new check.

Northstar Audio and Orbit Audio are fictional brands. All answers, sources and measurements in this demo are invented to explain the workflow.

Open the six steps in any order. Explore each example without an account: no AI requests, publishing or credit usage are triggered.

  1. AI visibility

    Northstar sells headphones for work. In this fictional sample, the brand appears in 3 answers to 10 questions. Open an answer to see what to check.

    Open the AI answer sample

    Which USB headphones should you choose for video calls on a Mac?

    Answers with a mention
    3 / 10
    Share
    30%
    Show an example answer

    Answer invented for the demo

    For video calls on a Mac, Orbit Call is an option to compare: its product page describes USB-C connectivity and the microphone. Check that the model is compatible with your computer.

    Northstar is not mentioned in this example answer. The first thing to check is the product page: does it clearly explain how to connect it to a Mac?

  2. Sources and competitors

    The useful difference is in the content: the competitor’s page explains compatibility. Northstar’s page describes the product but leaves the Mac question unanswered.

    Open the page comparison

    Follow the observed sources

    See which URLs this AI response cites and which match documents in the selected mention collection. A matching URL does not prove that a source caused the response.

    Samples with exposed citation data: 1 / 1Excluded samples: 0
    Observed AI response → Cited URL → Observed document
    Demo AI · Demo model

    API with web search · Oct 10, 2026, 12:00 PM UTC

    AI · Reviewed
    1. Cited URL

      orbit.example

      Citation exposed in this response

      Source

      https://orbit.example/call

      • Press

        Observed document · demo-press

        Oct 10, 2026, 10:00 AM UTC

        Same observed document URL

        Brand association confirmed

        Brand-owned source · Observation reviewed

    • AI
    • Press

    Colours identify the channel, not reliability or influence. Observation time is not the publication date.

    Sources and observation details
    Sources and observation details
    Cited URLObserved documentChannelObserved atObserved relationship
    orbit.example

    https://orbit.example/call

    		demo-press

    Brand association confirmed

    Brand-owned source · Observation reviewed

    Observation reference

    00000000-0000-4000-8000-000000000008

    1111111111111111111111111111111111111111111111111111111111111111

    Review version: 1

    		PressOct 10, 2026, 10:00 AM UTCSame observed document URL
    Provenance and scope
    AI sample
    00000000-0000-4000-8000-000000000005
    Question
    00000000-0000-4000-8000-000000000006
    Model
    demo-ai · Demo AI · Demo model
    Collection mode
    API with web search
    Period
    Oct 10, 2026, 12:00 AM – Oct 11, 2026, 12:00 AM UTC
    Mention collection
    IT · it · synthetic-demo-only · demo-press · Oct 10, 2026, 12:00 AM – Oct 11, 2026, 12:00 AM UTC
    Available until
    Oct 12, 2026, 12:01 PM UTC

    Scroll the table to read every column.

    Fictional pages and content to compare
    Example pageAvailable information
    northstar.example/meetNorthstar Meet: microphone and USB connection. Mac compatibility is not explained.
    orbit.example/callOrbit Call: USB-C connection, supported systems and Mac instructions.

  3. Prepare a change

    Plan objective: clarify compatibility on the Northstar Meet product page. Example owner: content team. The product team verifies specifications before publication.

    Simulate preparing the FAQ

    FAQ draft to verify

    Does Northstar Meet work with my Mac?

    List the Mac models and system versions verified by the product team. Explain the required connection and any adapters. Add instructions for selecting the microphone and audio output.

    This simulated editorial outline does not edit or publish a page. In the workspace, assisted proposals start from reviewed mentions; here we show how the team can use an AI answer to decide what to write.

  4. Repeat the check

    Show the before-and-after comparison

    In the second fictional situation, the team has clarified the page. It repeats the same set of 10 questions: Northstar appears in 5 answers, compared with the initial 3.

    Northstar mentions in answers: fictional example

    Scroll the table to read every column.

    Northstar mentions in answers: fictional example
    Example checkAnswers with a mentionTotal answersShare
    Before31030%
    After51050%

    The chart uses the same base: 10 answers per check. The change from 30% to 50% is invented; it is neither a forecast nor proof that updating the FAQ would produce this increase.

  5. Read the report

    This demonstration summary connects observations, a proposal and a new check. The downloadable workspace report covers mentions: it does not automatically generate this before-and-after AI summary.

    Open the simulated case report

    Northstar Audio · demonstration report

    Read the measures, check the denominators

    Each row retains its own context. A percentage describes the observed sample: it does not measure the brand’s entire visibility.

    AI answers

    The bars show separate ratios. Each measure includes its denominator; values from different contexts or periods do not constitute a trend.

    gemini · demonstration model · demo-v1
    30% · 3 / 10demo-only

    Observed measure

    Search results

    The bars show separate ratios. Each measure includes its denominator; values from different contexts or periods do not constitute a trend.

    google · desktop
    60% · 6 / 10demo-only
    bing · desktop
    40% · 4 / 10demo-only

    Observed measure

    Open the full sample table
    AI answers and search results
    Engine and contextPresenceRecommendationCitationAverage positionObservations usedExcludedDuplicates
    google · desktopdemo-only60% · 6 / 10Not applicableNot applicable3.5 · n=61000
    bing · desktopdemo-only40% · 4 / 10Not applicableNot applicable2.5 · n=41000
    gemini · demonstration model · demo-v1demo-only30% · 3 / 1010% · 1 / 1025% · 2 / 8Not applicable1000
    Where the brand is discussed

    The distribution covers only eligible mentions in the selected period. An absent channel does not prove that the brand is not mentioned elsewhere.

    Press
    541.7%
    Social
    325%
    Forum
    216.7%
    External reviews
    216.7%

    Observed measure

    Open source details
    Evidence coverage and quality
    Engine and contextObserved mentionsShare of the sample
    Mentions with reviewed sentiment975%
    Mentions without reviewed sentiment325%
    Independent sources866.7%
    Brand-owned sources216.7%
    Source ownership to verify216.7%
    • Issue: Northstar’s page does not explain Mac compatibility, while the competitor’s page does.
    • Task: prepare the FAQ and have the product team verify specifications before publication.
    • Fictional comparison: 3/10 answers mention the brand before, 5/10 after. AI answers can change even without website changes.
    • Next step: repeat the check and see whether new answers cite the updated page.

Now start with your brand.

Enter your brand name or website in the assistant. It will guide you through choosing questions and available channels; sign in to continue working with your own data in the workspace.

Check your brand’s visibility
Interactive TrustInsider demo · trustinsider