Source
The available version of the article or document, with its date and reference.
PR and communication
From a news story to your team briefing.
Follow how available sources describe the brand and which information gets repeated. Prepare briefings and correction requests from articles, not just counts.
Your brand · press and conversations
TrendTopicsMentions
The topic to investigate
Example question
After the headphones launch, which issues do the press and customers report?
What you read
The detail view distinguishes a personal account from an original article and a reprint of the same story. Available sources help trace its origin and updates.
The next step
Open the sources for the topic, check the issue and assign a task with an owner to the team.
Volume alone does not measure reputation or trust. Original articles and reprints of the same story must be distinguished before comparison.
What you get
Follow the story’s journey.
Trace a story’s origin and subsequent republications. Open sources to check whether they report the same fact, an update or a different interpretation, then choose what to clarify.
- Original article
- Reprint of the story
- Comment or interpretation
What you get
Prepare documented responses.
Bring verified facts, open questions and owners into a plan. The assistant can help prepare it when enabled; press coverage requires an authorised provider and external communications remain subject to approval.
| Briefing element | Check to perform | Value for the response |
|---|---|---|
| Origin and spread | Distinguish the initial article, reprints and new facts; retain the source and timeline. | Avoid treating many republications as the same number of independent experiences. |
| Open questions | Identify which statements are documented and which require confirmation from product, support or other responsible teams. | Prepare a relevant response and assign checks before approval. |
| Material to share | Check that licences and permissions cover the intended excerpts, recipients and export. | Choose usable references for the briefing; access to a source does not authorise every form of reproduction. |
Press and AI visibility
The story continues in the answers.
An article may be republished by other outlets, discussed in a forum and cited by an AI assistant. Connecting these steps helps PR teams understand which information remains visible to people searching for your brand.
The analysis follows available references: URLs, dates, citations and context. The same story appearing across several channels does not, by itself, show how it spread. Sources without accessible text retain that limitation; a headline or excerpt is not presented as a full reading. Live press monitoring requires appropriate coverage and rights from the press provider.
- News URL and date
- Reference in the discussion
- Source cited in the AI answer
Priorities and responsibilities
First the facts. Then the response.
An issue calls for a shared understanding: what happened, what is documented and who can confirm it. A useful briefing supports decisions without confusing urgency, frequency and severity.
The briefing organises open questions, sources and internal contacts. The AI Reputation Manager can assist with preparing the proposal, while verification, approval and sending remain separate steps. Repeated criticism does not automatically become true or false; your brand’s own statements should be assessed alongside independent evidence.
| Step | Material needed | Outcome to retain |
|---|---|---|
| Reconstruct | Original sources, timeline and relevant statements. | A factual picture with the questions still open. |
| Verify | Confirmation from the relevant contact and usable documents. | The distinction between confirmations, disputes and unresolved points. |
| Decide | Proposal, recipients, version and approver. | An explicit decision; a draft is not a sent communication. |
After the action
Follow what changes.
A published correction, a new source and an updated AI answer are different outcomes. Observing them separately helps identify which part of the process still needs attention.
The check can establish whether the article has been updated, whether the change appears on your brand’s pages and whether the subsequent AI sample still contains the previous statement. Period, question and model accompany the interpretation. Changing your website content does not directly change engine answers or guarantee the removal of information from external sources.
Search
The pages encountered on Google and Bing for observed queries.
AI answer
The description in the new collection, interpreted within its sample conditions.
Related paths
Choose your next step.
Check your brand’s presence, compare results or choose content improvements: continue with the feature you need.
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