Question
The need expressed by the customer, retained with its market and context.
Brand and marketing
Get found in the questions asked before purchase.
Discover how your brand is presented when people search for products and compare alternatives. Identify content to improve and messages to check in AI answers and search.
Your brand · answers and sources
OverviewAnswersSources
The brand is missing: what should you check?
Example question
Which headphones do you recommend for working in a noisy office?
What you read
Example: a customer asks which headphones to choose for work. Open the answer to see whether your brand appears, which competitors are named and which pages are cited. Use this to identify information to clarify on your website.
The next step
Prepare a proposal to update the product page, then repeat the check using the same questions.
Mentions, recommendations and citations describe distinct signals: they are not added together. The denominator includes only valid answers, with the model and collection method stated.
What you get
Beyond campaign volume.
For a launch, choose questions describing the customer’s need. Check whether the product appears, which features are reported and which competitors are cited in available observations.
- Attention to the campaign
- Product expectations
- Questions after launch
What you get
Shared priorities for your team.
Turn an incomplete description into an editorial task: a use-case page, FAQ or clearer specification sheet. Repeat checks after updating and compare answers, keeping observed presence distinct from sales or conversions.
| What to examine | What to check | Which decision to prepare |
|---|---|---|
| Mentions during a launch | Separate product interest, reprints of the same story and unmet expectations. | Clarify a promise or investigate an experience: volume alone does not tell you which path to take. |
| Questions in search and AI answers | Compare questions and content encountered in the same market, keeping Search and AI samples distinct. | Assess content that answers documented questions, without promising rankings or recommendations. |
| Differences from competitors | Align channels, period and inclusion criteria before interpreting the share of observed mentions. | Discuss positioning with your team. Share within the corpus does not measure sales or market share. |
Your brand in AI answers
Recognise your voice. Wherever it appears.
Positioning also takes shape in answers your team does not write. Questions about the category, benefits and alternatives reveal which characteristics are associated with your brand and which information supports the comparison.
The comparison places AI answers alongside approved product information and relevant public sources. An outdated feature description needs a documentation check; a product judgement requires listening and context. The distinction helps marketing prepare more precise briefs without treating every difference from its own messaging as an error to correct.
| What emerges | How to check it | Which work to prepare |
|---|---|---|
| A feature described differently | Compare the statement with relevant documentation, version and validity date. | Check your brand’s pages and propose an evidence-based correction. |
| Preference for a competitor | Read the question, selection criteria and sources behind the answer. | Investigate the need and perceived differences; a preference is not a factual error. |
| An unsupported claim | Look for an accessible source and state what is missing. | Request verification before preparing a public response. |
Content and positioning
Where the promise meets the page.
Find the information missing between your campaign message and product page. Customer questions and collected answers help prepare a concrete brief for copywriters, SEO and product teams.
Include the question, the page to update and the specification supporting the answer in your brief. With authorised Search Console and Analytics access, you can place clicks and visits alongside visibility metrics; an AI mention is not counted as a visit.
Information
The explanation to check or expand, with its supporting reference.
Decision
A brief your team can take on, with an objective and a follow-up check.
Recurring work
A method for every stage of a launch.
Before a launch, define the questions; during it, read the signals; afterwards, check what has changed. The same structure makes comparison across marketing, product and support more useful.
A recurring task connects authorised collection, review and verification of actions. A calendar, owner and verification criteria help resume work at the right time. Measurement keeps communication results, website performance and sales data distinct, avoiding automatic attribution of every change to the campaign.
- Before: define the questions
- During: read the signals
- After: examine the change
Related paths
Choose your next step.
Check your brand’s presence, compare results or choose content improvements: continue with the feature you need.
Intelligence for every team
Choose the path for your role and discover which analyses can guide your work.
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