Action
What was implemented, by whom and when.
Issue analysis
Reconstruct an issue before responding.
Bring together sources, updates and open questions when a brand issue emerges. Prepare a briefing and verification plan for the people deciding the response.
Your brand · press and conversations
TrendTopicsMentions
The topic to investigate
Example question
After the headphones launch, which issues do the press and customers report?
What you read
The detail view distinguishes a personal account from an original article and a reprint of the same story. Available sources help trace its origin and updates.
The next step
Open the sources for the topic, check the issue and assign a task with an owner to the team.
Volume alone does not measure reputation or trust. Original articles and reprints of the same story must be distinguished before comparison.
What you get
A path to a response.
Link each task to a question to resolve: check a fact, update a page or prepare a response. Assign ownership and timing; external communications require separate approval.
Clarify the problem
Gather verified facts and open questions, distinguishing people involved from consequences that remain hypothetical.
Coordinate the action
Assign checks and tasks to the relevant team; prepare material for approval.
Check the follow-up
Check the topic and actions taken. Reduced attention does not demonstrate that the problem is resolved.
Evidence timeline
A shared picture as everything changes.
If a disputed story about your brand is circulating, collect the original link, available reposts and corrections. Organize the facts in the team’s briefing: which claim needs checking, which source published it and who can clarify it.
Start with active workspace sources and record publication dates, updates and points to verify in the team briefing. Consult available AI answers separately to understand how the case is described. Press, social media and forums depend on contracted sources: repeated publication does not mean new facts.
- Publication date
- Collection time
- Latest verification
Assessment and response
From facts to responsibilities.
An incident’s severity depends on its consequences and the people involved, not conversation volume alone. Your team starts with what it can verify and who has the information needed.
The briefing brings together confirmations, disputed claims, open checks and material to prepare. AI Reputation Manager proposals should be reviewable in context. Reviewing a draft remains separate from authorising its publication or sending, with the relevant functions involved for the case.
| Briefing item | Information to gather | Responsibility to assign |
|---|---|---|
| What is documented | Original source, date, relevant content and updates. | Check authenticity, relevance and permitted use. |
| What remains open | Unconfirmed claims, conflicting accounts and missing data. | Identify the contact who can clarify the point. |
| What to prepare | Response objective, recipients and supporting material. | Assess the proposal and separately authorise any communication. |
Verification over time
Follow the issue beyond the spike.
Falling mentions may reflect reduced attention without proving that the underlying issue has been resolved. Follow-up should focus on the affected experience and actions actually taken.
The comparison considers new facts, source updates and relevant operational data available to your team. A corrected article, improved procedure and updated AI answer are different outcomes. A crisis procedure should assign responsibilities, channels and update intervals, distinguishing confirmed facts from open checks.
Experience
Which evidence helps establish whether the problem persists for those involved.
Narrative
How observed sources and answers evolve after updates.
Related paths
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