Brand search
Check which pages and narratives people encounter when searching for your brand.
Google and Bing
See who appears ahead of you on Google and Bing.
Check search results for your brand and questions related to your products. Compare domains and pages to choose which content to update or create.
Preview with fictional dataInside the dashboard.
Northstar Audio · fictional brand created for this demonstration
These charts use the same components as the private dashboard. The values are fictional: they show how to read the product, not results achieved by a customer.
Two separate groups: 10 completed searches on Google and 10 on Bing, in the same market and from the same type of device. The bar shows the share of searches in which the brand appears in the results, not clicks or traffic.
- Google · example sample
- 60%6 / 10
- Bing · example sample
- 40%4 / 10
Observed measure
Example of the chart available for a connected Search Console property. Missing days and values interrupt the line. A zero value is a measurement, distinct from missing data.
Clicksn/a
Read the chart values
| Date | Clicks |
|---|---|
| 12 | |
| 18 | |
| n/a | |
| 10 | |
| 0 | |
| 16 |
The search sample and Search Console answer different questions: where the brand appears in selected searches, and how many clicks Google records for the connected property.
From the number to the check
In the private area, open the sample and the original answers. You can ask the assistant to explain the selected measures; action proposals start from reviewed mentions.
What you get
Every search has a context.
Choose a search, market, language and device from available options. Examine collected results, URLs and positions: a brand-name search may show different pages from a buying question.
- Observed query
- Language and location
- Device and date
What you get
Observed visibility and traffic.
If the page found does not answer the question, prepare a content review and check the search again. Positions describe the observation; visits and conversions require website data, read separately.
| Signal | What it observes | How to interpret it |
|---|---|---|
| Presence in results | Whether your brand appears in the pages collected for selected queries. | Describes the search sample. Engine, language, location and device define the comparison. |
| Observed position | Where the result appears in observations in which it is present. | Read it alongside frequency of presence and result type. Absence is not a position at the bottom of a ranking. |
| Impressions and clicks | Exposures and clicks recorded by tools for the owner’s authorised properties. | These measure a different perspective from sampled queries. Clicks are not conversions and do not, on their own, demonstrate an improvement in reputation. |
Searches for your site
One search. Its trend over time.
With Search Console connected, discover which queries bring your site into search results and open the trend for an individual search. Clicks, impressions and CTR help you choose what to explore, using the property you authorised.
Choose the property, country and period: the table shows up to 200 queries returned by the source, while the detail follows the exact query over your selected period, from 1 to 90 days. CTR relates observed clicks to impressions. These data describe your site on Google, not total demand across the market or AI platforms. An unconnected property or unavailable data does not become a zero.
| View | What you read | Scope |
|---|---|---|
| Query list | Clicks, impressions and CTR | Selected property and country |
| Query trend | The same search over time | A period of 1 to 90 days |
| Google and Bing organic results | Observed URLs and positions | Collection separate from Search Console data |
Google and Bing
Two engines. Context worth keeping.
Observe your brand’s presence on each engine, distinguishing searches and markets. A page visible on Google does not automatically describe what a customer encounters on Bing.
Organic collection records the observed position, domain, URL and search conditions. Brand, category and comparison queries remain distinct. Local results, ads and AI answers require specific source capabilities: they are not treated as organic results merely because they appear within the same search experience.
Category search
Observe which alternatives emerge for a need your product can meet.
Comparison search
Read the sources that help customers choose between your brand and competitors.
Your website data
Connect visibility to experience.
When Google connections are active, view your property’s data alongside search results: clicks and impressions from Search Console, sessions and users from Analytics. This lets you distinguish a page appearing in results from a page receiving visits.
Authorize the account, select the property and choose the report period. Daily tables retain the source and retrieval date. The comparison helps choose which page to investigate; attributing conversions to AI requires additional measurement and is not derived from these data.
- Impressions and clicks
- Website sessions
- Events and conversions
Editorial priorities
From the search to the right page.
Content may appear in results yet be poorly matched to the question. Comparing the query, results and landing page helps determine what deserves closer attention.
A plan may propose a fuller explanation, an updated product page or clearer navigation. Each proposal should identify the question it addresses and the outcome to check. SEO and GEO share a focus on information quality and accessibility, but are measured using distinct sources and criteria.
Your brand · plans and responsibilities
PlanEvidenceVerification
From evidence to review
To review
Check the cited source
Compare the cited information with current documentation.
ProductDraft
Clarify compatibility
Prepare an update with references and reasons for the changes.
MarketingAwaiting approval
Define the follow-up check
Agree on a period and sample for reviewing answers after the action.
Brand owner
A saved proposal remains distinct from an action carried out. Approval applies to the version reviewed and the owner’s permissions.
Related paths
Choose your next step.
Check your brand’s presence, compare results or choose content improvements: continue with the feature you need.
Explore every intelligence tool
Choose the tools to see where your brand is found and where it is missing.
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ReadA transparent method, not a black box
TrustInsider’s criteria for interpreting reputation and trust: provenance, samples, reviews and the limits of conclusions.
ReadFind the right answer
Find guides, FAQs and methodology to clarify indicators, coverage and access, with dedicated routes for data requests.
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