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Try with your brand

All guides

A question about your brand. A guide to tackle it.

Is your brand missing, is an answer inaccurate, or is a competitor recommended instead? Choose the right guide: find what to check, an example and the steps for turning the result into content work.

What you get

Start with the right question.

To distinguish a mention from a cited source, start with the guide to AI mentions and citations. To understand what a review expresses, choose the sentiment guide. If you need to assess completed work, open the measurement guide: the question and required data change with the objective.

Distinct perspectives
  1. AI: mention or citation?
  2. Sentiment: which experience?
  3. Intervention: what changed?

What you get

Put the method to work.

Prepare the material before applying a guide. For an AI answer, keep the question, text, model, date and any exposed sources; for an issue, gather the relevant content and its timeline. For a before-and-after comparison, document the intervention and check that the two periods are compatible.

Reading path
  1. Gather relevant material
  2. Follow the guide’s criteria
  3. Prepare a concrete check

Reading paths

Choose a practical question.

The guides organise work around recognisable problems: a rarely cited brand, an inaccurate description, a service issue or an action to assess. Each path identifies the evidence that makes the analysis useful.

For AI answers, retain questions, engine and method. For conversations, you need relevant sources, a period and inclusion rules. Comparing before and after requires knowing what changed in collection. Choose the guide according to the problem, not the easiest data to obtain.

From question to reading path
ObjectiveRelevant guidesFirst check
Understand how assistants present your brandAI visibility, citations and samplingAnswer origin and panel conditions.
Interpret public perceptionReputation and trust, sentiment, share of voiceRelevance and coverage of observed conversations.
Identify an experience problemProduct feedback and responding to issuesTopic recurrence and the context of accounts.
Assess a changeImpact measurement and false signalsComparability of periods and evidence of the action.

From reading to application

Turn a method into a check.

Apply the guide to a real customer question. Open a relevant answer or mention, check the original content and note what needs clarification: compatibility, a returns condition or a difference from competitors.

Define a specific change with the team and keep the initial observation. After updating the content in your own tools, repeat the check. If the answer is still incomplete, you have a precise issue to investigate instead of rewriting the website without a clear reason.

Read the scope

Check which sources, languages and periods the example covers.

Look for supporting evidence

Connect the conclusion to material actually available.

Define the follow-up

Choose a check or action with clear responsibilities and timing.

A common method

Explore the detail. Keep the picture.

The guides share the methodology’s definitions: sample, coverage, evidence and comparison retain the same meaning across different workflows.

SEO, GEO and listening can inform the same decision but require separate measures. An updated page may be clearer without yet being cited by an AI engine. A more favourable conversation alone does not demonstrate that an action worked. Follow-up should make progress and uncertainty equally clear.

Distinct perspectives
  1. SEO: search presence
  2. GEO: interpreting AI answers
  3. Listening: experiences and topics

Related paths

Check your brand’s presence, compare results or choose content improvements: continue with the feature you need.

Apply the method to your brand
Guides to reputation, trust and AI · trustinsider