Who appears
The identified brand or product, including any attribution still awaiting verification.
AI mentions
Discover when AI names your brand.
Identify questions where your brand is mentioned and those where competitors appear. Open the answer to see whether the name comes with an accurate description or a recommendation.
Your brand · answers and sources
OverviewAnswersSources
The brand is missing: what should you check?
Example question
Which headphones do you recommend for working in a noisy office?
What you read
Example: a customer asks which headphones to choose for work. Open the answer to see whether your brand appears, which competitors are named and which pages are cited. Use this to identify information to clarify on your website.
The next step
Prepare a proposal to update the product page, then repeat the check using the same questions.
Mentions, recommendations and citations describe distinct signals: they are not added together. The denominator includes only valid answers, with the model and collection method stated.
What you get
A name is not enough.
“The brand offers wireless headphones” and “I recommend this brand for calls” mean different things. Check the full sentence and product references before deciding which message to clarify on your website.
| Context | What to check | What it means |
|---|---|---|
| List of alternatives | Whether the name identifies the correct subject and what role it plays in the list. | Presence in the observed answer, without assuming preference or superiority. |
| Critical comparison | Which aspects are compared and which sources support the claims. | A mention can be unfavourable: frequency and evaluation are distinct interpretations. |
| Explicit suggestion | Whether your brand is proposed for the need expressed in the question. | A recommendation within the sampled context, not a universal endorsement by the engine. |
What you get
Compare equivalent answers.
Compare appearances using the same questions, language and model. Mention rate covers collected answers: it helps track your sample, not all user conversations.
- Comparable questions
- Valid answers
- Declared periods
A closer look at the answer
The name is just the beginning.
A brand can appear in an answer without being recommended. It may be mentioned as an alternative, a historical reference or for a feature unrelated to the expressed need. The original text clarifies the distinction.
Analysis starts with identity: the name, alias, product and context must refer to the correct subject. It then distinguishes the brand’s role in the answer and retains the supporting passage. The presence of a source is another piece of information. Mentions, recommendations and citations can coexist in one answer and should not be added together as mutually exclusive categories.
Interpretation criteria
Monitored questionWhich information helps someone choose your product?
n/a
- Mention
- Your brand name appears in the text: this presence should be distinguished from an explicit recommendation.
- Recommendation
- A recommendation connects the product to a need. Attributing it to your brand requires the supporting passage from the answer.
- Source to verify
- The date and content of the cited page help establish whether the information still describes your product accurately.
Every attribution requires the original answer, the question’s context and available sources. Without that evidence, the result remains n/a.
In what role
A suggestion relevant to the question, a comparison or a simple reference.
Supported by what evidence
The answer passage and disclosed sources that allow the interpretation to be checked.
Questions and intentions
Presence that matters to a choice.
Discovery, comparison and verification questions describe different moments. Separating them helps identify where your brand is suggested and where information is less complete.
A question naming your brand does not measure the same thing as an open search for alternatives. In the first case, the mention may already be implicit in the request; in the second, it helps reveal whether your brand enters the selection. These question groups therefore remain separate in comparisons, retaining their wording, language and market.
Category discovery
Observe which alternatives are presented before a customer chooses a name.
Comparing options
Read which differences support the recommendation for a specific need.
Product verification
Check the accuracy and completeness of information about features and support.
From result to verification
Find the reason behind every appearance.
Mention rate gains value when you can trace the answers behind it. A change in the total should lead to closer examination by topic, model and period.
Unusable answers must be separated from valid answers without a mention. Comparisons should disclose changes to questions or collection conditions. If an incomplete description emerges, the next step is to check the source and your brand’s approved information: correcting a page may improve clarity, but does not guarantee that the model will use it or recommend the product.
- Change in mentions
- Answers to examine
- Information to verify
Related paths
Choose your next step.
Check your brand’s presence, compare results or choose content improvements: continue with the feature you need.
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