Free
For a first check of your brand.
€0 / month
€0 / month
Credits renew automatically every month.
Monthly credits: 10 Companies: 1 · Brands: 1 · Users: 1 View previously collected results without using credits.
Start freeStart freeAI and search visibility
Is your brand visible to AI?
Find out whether AI recommends your brand or your competitors. TrustInsider brings answers, sources and search results together to help you choose which content to improve and check what changes.
Enter your brand name. The assistant guides you through your first check.
From question to answer
Which headphones should you choose for video calls?
Example for a headphone brand: check questions a customer might ask before buying. See which products are mentioned and whether the answer explains compatibility with their computer.
The page to check
Product page: connections, supported systems and FAQs.
From the question to the task
QuestionHeadphone comparison
AnswerTo check
Next stepClarify the FAQ
If an explanation is missing, prepare a product page update. After updating it, repeat the question and compare the new answers.
This example illustrates the workflow. Your brand’s answers and sources appear after a real check.
AI visibility
See who gets recommended.
A customer asks AI for advice. Does your brand appear? Check answers to questions about your products and compare the brands mentioned, recommendations and cited pages.
Answers start with questions.
AI-generated image · Illustrative sceneChoose with the assistant the questions to check and the market. Read the answers received and the available citations to recognise the brands mentioned. Results from the qualified AI engines are identified by model and date; the available channels are shown before the check.
Your brand · questions and contexts
NeedsQuestionsCoverage
UnitQuestionbefore the model’s answer
Three moments in a decision
- Discovery
What alternatives are available?
The customer describes a need without naming a brand.
Category - Comparison
Which solution fits?
The question compares compatibility and conditions.
Need - Verification
What can I check?
The customer seeks confirmation of a specific feature.
Sources
The questions define the scope of observation; they do not estimate how many people in the market share a need.
Sources and citations
Find the pages behind the answers.
Which content does AI cite when discussing your industry? Open the cited sources and compare your pages with competitors’ pages to identify topics to clarify or expand.
Move from the answer to the cited page without losing context. An incomplete product page, a missing guide or outdated information becomes a point to check in your content plan. Citations identify observed sources, not a guarantee that AI will choose a new page.
Your brand · domains and citations
DomainsPagesDetail
Observed unitDomaina domain may appear more than once
InterpretationSource → answerverifiable link
A page worth revisiting
Example question
Which pages does AI use to describe my headphones?
What you read
The detail view connects the domain to the cited page and the answer referencing it. The document date helps you check whether the information reflects the current offering.
The next step
Prepare a proposal to update the product page, then repeat the check using the same questions.
An answer may cite several domains. Citation share does not measure traffic, authority or brand preference.
Google and Bing
See who appears ahead of you in search.
The same questions also reach Google and Bing. Check which pages appear for your selected searches and where competitors appear instead of you.
Compare queries, URLs and positions by country and device. Connect Search Console to add your site’s clicks and impressions, helping you distinguish missing search presence from a page that is shown but earns few clicks.
Your brand · organic results
SearchesResultsPages
Which page answers the search?
Example question
Does my website appear for “headphones for video calls”?
What you read
Example: for “headphones for video calls”, you find a competitor’s page but not yours. Check the result and the page: does your site explain compatibility, the microphone and office use? You can turn missing information into an update task.
The next step
Prepare a proposal to update the product page, then repeat the check using the same questions.
Presence in results is distinct from impressions, clicks and sessions. Each observation retains the engine, query, market and device.
AI Reputation Manager
Choose what to improve first.
Turn an unhelpful answer into a specific task. Use what you have observed to decide with your team which page to review and which information to clarify.
Organize tasks, an owner and the follow-up check in the plan. Proposals prepared with the assistant that you can save are based on the reviewed mentions you select. AI panels explain the measurements, helping your team decide which content changes to make.
Your brand · plans and responsibilities
PlanEvidenceVerification
From evidence to review
To review
Check the cited source
Compare the cited information with current documentation.
ProductDraft
Clarify compatibility
Prepare an update with references and reasons for the changes.
MarketingAwaiting approval
Define the follow-up check
Agree on a period and sample for reviewing answers after the action.
Brand owner
A saved proposal remains distinct from an action carried out. Approval applies to the version reviewed and the owner’s permissions.
Comparison and measurement
You updated the content. Now check.
Repeat the questions and compare answers over time. Check whether your brand is mentioned more often, its description has changed or new sources appear.
Use the same questions and conditions to compare before and after. Keep the update date alongside new checks so the team can see work completed and changes observed. No intervention guarantees a ranking or an AI recommendation.
Your brand · periods compared
ComparisonActionLimitations
Has the update been reflected?
Example question
After the page update, does AI describe compatibility correctly?
What you read
Example check: after clarifying compatibility on the product page, repeat the same questions under the same conditions. Compare answers and sources to see whether the information appears correctly. The comparison shows what changed, without guaranteeing that your update was the only cause.
The next step
Record the change and compare answers and citations before and after, keeping the same conditions.
A before-and-after comparison does not isolate seasonality, changes in sources or other factors. An observed change alone does not demonstrate a causal effect.
Press and web
See which news stories mention you.
An article can shape how your brand is described. With enabled press sources, collect references and identify information to clarify in your communications.
Behind every story, a source.
AI-generated image · Illustrative sceneOpen the original story, distinguish copies of the same article and prepare a briefing with links. Press monitoring requires a provider and the relevant permissions; available coverage is shown in the workspace.
Your brand · press and conversations
TrendTopicsMentions
The topic to investigate
Example question
After the headphones launch, which issues do the press and customers report?
What you read
The detail view distinguishes a personal account from an original article and a reprint of the same story. Available sources help trace its origin and updates.
The next step
Open the sources for the topic, check the issue and assign a task with an owner to the team.
Volume alone does not measure reputation or trust. Original articles and reprints of the same story must be distinguished before comparison.
Social media, forums and reviews
Turn customer questions into content.
Reviews and conversations show what needs a clearer explanation. Use authorised social channels and sources to collect recurring questions and connect them to FAQs, product pages and support replies.
Distinguish a usage problem from missing information: they need different actions. Listening depends on active integrations and licences; it does not automatically include every social network, forum or review site.
Your brand · products and services
ExperienceChannelContext
TopicExperiencenot a financial assessment
AttributionTo checkperson, product and version
Context makes the difference
Example question
Are customers talking about headphone quality or delivery times?
What you read
“Arrived late, but easy to set up” describes two different experiences. Delivery concerns the logistics service; setup concerns the product.
The next step
Open the sources for the topic, check the issue and assign a task with an owner to the team.
The presence of a topic does not establish its sentiment. The product, service and context of the experience remain distinct.
Reputation and perceived trust
Support also helps customers choose a brand.
Warranty, repairs and support are part of the choice. Compare brand information with customer experiences to understand what to clarify before purchase.
Where trust meets experience.
AI-generated image · Illustrative sceneFor example, recurring questions about a repair may indicate an incomplete FAQ or a support issue. Gather the available references and choose the right task: explain timelines and conditions on the website or raise the issue with customer service.
Your brand · perceived attributes
AttributesEvidenceVerification
InterpretationBy topicno universal score
Opinion and fact, kept distinct
Example question
Is my product described as easy to use?
What you read
“Easy to use” expresses a perception. “Two-level approval” describes a feature to verify in the relevant documentation.
The next step
Prepare a proposal to update the product page, then repeat the check using the same questions.
Frequency, sentiment and the accuracy of a statement require different interpretations. A perceived attribute is not a universal measure of trust.
Workflow automation
Keep content work moving.
A list of issues is useful when it becomes completed work. Organise proposals, reviews and recurring tasks with an expected result for each step.
Find open tasks and team decisions without rebuilding the analysis each time. Operations on external channels require enabled integrations and permissions: saving a proposal does not publish content on its own.
Your brand · steps and checks
StepsChecksOutcome
StartEventrelevant change documented
BoundaryReviewno automatic publication
ResumeCheckpointstate and version preserved
From signal to draft for review
- 01 · Gather
A document changes
Identify the version and any material that depends on the document.
Verified event - 02 · Prepare
A draft takes shape
Propose updates while retaining references to the evidence.
Authorised task - 03 · Review
Your team makes the decision
Compare versions and approve only the permitted action.
Human review
Every collection requires usable sources, permissions and sufficient budget. If a request’s outcome is unconfirmed, check the recorded attempt before starting another.
A shared workspace
Answers, sources and tasks. In one place.
From the marketing lead to the person updating the website, everyone starts with the same results. The assistant, dashboard and work plans share your brand context.
Move from a question to source details and the task to follow. Connect Search Console and Analytics when you want to add your website data. Workspace permissions define which brands and information each team member can access.
Your brand · roles and decisions
RolesDecisionsLog
ContextOne projectsources and decisions in one workflow
AccessBy roleexplicit workspace permissions
OutcomeTraceableauthor, version and date
Who contributes. Who decides.
Scroll the table to read roles and responsibilities.
| Role | Contribution | Subject |
|---|---|---|
| Product | Verifies the facts Checks compatibility, features and product version. | Documentation |
| Communication | Prepares the content Makes information clear and retains its sources. | Draft |
| Owner | Approves the version Assesses the proposal and authorises the next step within their permissions. | Decision |
Roles describe different responsibilities. Viewing evidence in the workspace does not authorise external distribution.
Choose a plan for your brand.
A plan to get started, monitor a brand or coordinate several companies. Included credits renew every month, including on an annual subscription.
Monitor
For repeat checks of your brand.
€95 / month
€950 / year
Total charged each year: €950 · excluding VAT · Save 16.67%
Monthly credits: 100 Companies: 1 · Brands: 1 · Users: 2 View previously collected results without using credits.
Choose MonitorChoose MonitorRecommended
Advanced
For more questions, analyses and brands.
€295 / month
€2,950 / year
Total charged each year: €2,950 · excluding VAT · Save 16.67%
Monthly credits: 350 Companies: 1 · Brands: 3 · Users: 5 View previously collected results without using credits.
Choose AdvancedChoose AdvancedEnterprise
For groups with several companies and teams.
€995 / month
€9,550 / year
Total charged each year: €9,550 · excluding VAT · Save 20.02%
Monthly credits: 1,200 Companies: 5 · Brands: 20 · Users: 25 View previously collected results without using credits.
Choose EnterpriseChoose EnterpriseEach new operation shows its credit cost before confirmation. No automatic overages; included credits do not roll over.
Before you begin
First check. Clear answers.
What you get, how to start and which plan suits your work.
What do I get from a brand check?
For the available questions and channels, you can review answers, mentioned brands and cited sources. Use these results to see where you appear, which competitors are present and which product information needs review. Each result identifies its source and date.
What can I do beyond asking AI for an answer?
In the workspace, organise collections by brand, consult available sources and compare successive checks. Then prepare a plan with tasks, an owner and a check to repeat, keeping what you observed together with the work you decided to do.
Do I need to connect my website straight away?
No. Start by entering your brand or website in the assistant, including from this page. The assistant guides you through choosing a goal and signing in to the workspace. Connect Search Console, Analytics and other services when you need their data.
Which plan is right for me?
Start with how many questions you want to check, how often and how many brands you need to track. Compare usage levels on the Pricing page: before activating a plan, check the price and included credits in the published offer. You can then track usage in the workspace.
Compare plans