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For executives

Reputational risk, read before decisions are made.

Reputational risk for executives is what AI assistants, the press and reviews say about the company when customers, partners and candidates look it up. TrustInsider brings it into a reading for management: what is changing, which sources it comes from and which response is ready.

Start with your brand

Management overview

What is being said about the company, in the picture for the period.

The Periodic report brings together the AI Trust Score, the prevailing story in AI answers, the themes in the press and reviews, and the decisions prepared by the team. Every statement carries its source and the basis of the reading.

Discover the reports
Three people of different ages, seated at a light-wood table in a bright meeting room in the morning, take stock together next to a closed terracotta folder. AI-generated scene.
Image generated with artificial intelligence · Illustrative scene
The period briefing prepared for the board of directors

The items of a sample briefing on a fictional brand: the prevailing story, what has changed, the main sources, the proposed decision and the basis of the reading.

ReportsSample document

Board briefing · Ilmarde Audio, fictional brand

Prevailing story
Assistants describe the company in terms of product quality and customer support.
What changed
A product recall that is already closed keeps coming back in answers, cited from a forum.
Main sources
Trade press, customer reviews and the company page on the website.
Proposed decision
Update the recall page and ask the forum for a clarification.
Basis of the reading
The tracked questions, the assistants observed and the collection period.

Timely signals

An alert when the story changes direction.

The team sets thresholds on mentions and negative opinions. When a threshold is exceeded, the alert says which rule fired, the observed value and the related mentions: what reaches executives is a fact to assess, not noise.

Discover alerts
From a rise in negative mentions to an agenda item

Four sample steps: the alert fires on a threshold, the team reads sources and AI answers, communications prepares the picture and executives choose between the options.

  1. The alert fires

    The share of negative mentions exceeds the threshold chosen by the team.

  2. The sources are read

    Articles and reviews from the period, with AI answers to the same questions.

  3. Communications assesses

    Established facts, open questions and who owns the response.

  4. Executives decide

    They receive the picture with the options and the sources for each.

Answers about the company

What customers, partners and candidates read.

Before a supply contract, a purchase or an interview, many people ask an assistant what the company is like. You compare those answers with the approved facts and find the outdated statement to correct at the source.

AI accuracy
An answer about the company that reports a recall already closed

A sample answer about a fictional brand: the opinion on quality comes from reviews, but a completed product recall is presented as current, based on a forum.

QuestionIs Ilmarde Audio a company you can rely on?

AI assistant · sample answer

Ilmarde Audio makes headphones and audio accessories for sport, with positive reviews on quality. It recently recalled a headphone model, according to a discussion on an enthusiasts’ forum.

  1. Mention

    The opinion on quality summarises the customer reviews collected in the period.

  2. Error

    The recall ended long ago, but the answer presents it as current news.

  3. Source

    The source is a forum; the company’s page on the recall is not cited.

Ongoing critical issue

When the news spreads, decide on established facts.

During a critical issue, executives and the communications team look at the same evidence with different tasks: management sets the line, the team reconstructs sources, pick-ups and AI answers and prepares the texts for approval.

Manage critical issues
What executives and the team need during a critical issue

Four aspects of a critical issue as read by management and the communications team: the fact, its spread, the response and the follow-up check.

For executivesFor the communications team
The factWhat is established and what still needs checking.The sources reporting it, one by one, with the date.
The spreadWhether the news reaches AI assistants’ answers.Pick-ups across news outlets and social media, in the order they happen.
The responseThe options on the table, with who speaks and when.The approved statement and the site pages to update.
The follow-upWhether the story has changed by the next collection.The same questions repeated to the assistants, with the date.

Reading scope

The company and its brands, not people.

The reading for executives covers the company, its brands and its products: what public sources and AI assistants say about them. The scope is set in the workspace, with the company’s names, aliases, markets and competitors.

Company and brands

Name, aliases, domain and markets that the workspace tracks.

Products and services

The items that customers, the press and assistants talk about.

Competitors

The same criteria applied to other brands in the same market.

Frequently asked questions

Reputational risk: questions from executives.

How often management receives the picture, whether the reading also covers the people who lead the company, and whether the score alone is enough to make a decision.

How often does management receive the picture?

You schedule the Periodic report with frequency, day and time: it arrives by email and in the private area. Between one issue and the next, alerts flag the changes that exceed the thresholds set by the team.

Does the reading also track executives’ names?

No. The reading covers the company, its brands and its products. Tracked questions and reports are built on the brand, not on individual people’s profiles.

Is the score enough to decide?

No. The AI Trust Score sums up the reading in one value; alongside it you find the answers, the sources and the limits of the collection, which you need to choose an action and justify it.

Related paths

At the top you need a concise, verifiable reading. Below you find the solutions for the company’s other roles, how the platform is used, how each measure is produced and support for your team.

Intelligence for every team

Marketing, PR, e-commerce, product, agencies, groups and regulated industries: choose your path and discover analyses and interventions for your work.

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From question to action

Learn how to use TrustInsider: choose the brand and the questions, read the collected answers, update your content and compare the results.

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