Hotel online reputation
Amenities, reviews and booking sites: follow the guest from the first question to the AI assistant through to the booking, and correct what the answer gets wrong.
ReadLuxury hospitality
Your hotel’s luxury lies in the details guests check before booking. See whether AI answers describe its current services, awards and distinctive features, then choose which source to update.
Awards and guides
An award assigned to the wrong hotel or an earlier edition changes guest expectations. Compare the answer’s wording with the documented award and open the cited source before preparing a correction.
An illustrative award check: the property, the edition and the document to compare.
| What to check | Useful reference |
|---|---|
| Awarded property | The full name of the property and its location |
| Award edition | The edition year stated by the body that awards the prize |
| Published description | The hotel’s page and the cited source |
Details that matter
Architecture, history and distinctive services help guests understand what makes the property different. Record documented facts only: collected answers show which appear, which are missing and which page needs a clearer explanation.
Editorial work on an illustrative service, keeping description and availability separate.
The fact and current conditions
The page guests can consult
The assistant’s answer to the same question
The hotel shortlist
Guests consider different alternatives for a wellness stay and a private event. Compare mentions and recommendations on the same questions: order in one answer is not a stable ranking and does not measure bookings.
An illustrative comparison of two guest questions, with no rankings and no measured bookings.
| Wellness stay | Private event | |
|---|---|---|
| The alternatives | Hotels with a spa and treatments, chosen for rest | Venues with rooms and services for event guests |
| What to read | Whether the hotel is only named or also recommended, and why | Whether the answer describes the spaces and services you really offer |
| Before intervening | The wellness services stated on the website, checked one by one | Event spaces compared with the official page |
Before you start
Which questions to start with, how to check an award and what to read when another property appears: three answers connecting analysis to the team’s work.
Both, in separate groups. Questions naming the hotel show its description; questions about the stay show the alternatives suggested for that need.
No. It compares claims with approved brand facts and shows cited sources. Check the award against the organiser’s document.
No. The answer describes the observed sample. Bookings and revenue require data from your own systems and separate measurement.
Related paths
Each role uses the platform with a different goal. From here you compare the other solutions, the path from brand to verification and the methodology behind the numbers.
Amenities, reviews and booking sites: follow the guest from the first question to the AI assistant through to the booking, and correct what the answer gets wrong.
ReadLearn how to use TrustInsider: choose the brand and the questions, read the collected answers, update your content and compare the results.
ReadHow every TrustInsider measure is built: sampling of AI answers, sources and rights, index calculation and declared limits.
ReadHelp with access, credits, collections, integrations and data: guides, FAQs, the site assistant and support requests from your workspace.
Read