Use Google and Bing: the brand in search results

Section 1

Read a search in its market

Search observations depend on the engine, country, language and collected questions. Available connections can add data from your site: always read the source shown.

1. Check the analysis context and available collections.
2. Open the search or page detail you want to explore.
3. For additional site data, check the connections with an authorised account.

Section 2

Compare only observations that are compatible

Compare the same engine and a consistent set of searches. An observed position is not a universal ranking and does not by itself describe visits or sales.

If a collection is missing or failed, resolve that state before comparing. To decide what to change, move from the specific result to its evidence and the Actions path.

Section 3

From technical findings to the page to improve

In Site audit, open the latest completed audit and page-by-page table. Read outcomes, findings and pages actually read; if no audit exists, an authorised user can open audit management and run one.

The presence of llms.txt does not prove an assistant uses it. Read robots.txt and its rules; an audit does not certify crawler access.

Section 4

Check available crawler visits

In Crawlers and AI agents, read the origin and period of available data. Connected logs and an access check describe different things: an observed request does not prove the content was used in an answer.

Section 5

Compare products with the approved catalogue

In AI shopping, start with an approved uploaded or connected catalogue. Open a product and compare declared price, availability and attributes with observed shopping answers and cited sources.

If the catalogue is missing, use Catalogue and feed with the required permissions. An answer differing from the catalogue identifies a point to check; a proposed correction does not automatically update all external sources.