Information about your brand
Make features, conditions and references verifiable on the pages you manage.
AI mentions and citations
Mentions, citations and recommendations in AI
Read each AI visibility signal separately and connect it to the answers actually sampled.
Your brand · domains and citations
DomainsPagesDetail
Observed unitDomaina domain may appear more than once
InterpretationSource → answerverifiable link
A page worth revisiting
Example question
Which pages does AI use to describe my headphones?
What you read
The detail view connects the domain to the cited page and the answer referencing it. The document date helps you check whether the information reflects the current offering.
The next step
Prepare a proposal to update the product page, then repeat the check using the same questions.
An answer may cite several domains. Citation share does not measure traffic, authority or brand preference.
What you get
One answer. Clear conditions.
Every observation retains the engine, model version, questions, market, language and collection time, making comparisons between brands and periods verifiable. Conditions matter. A change in results may reflect new questions or a model update even without any change in reputation.
Connect the statement about your brand to the expressed need and the indicated URL. A publication may be cited while the brand appears in the text, or a brand page may be a source without a recommendation. The domain does not identify the content’s role: documentation, articles, reviews and commercial pages require different readings.
| Signal | Evidence needed | Distinction to preserve |
|---|---|---|
| Mention | A name or alias correctly attributed to your brand in the observed text. | A name in an answer does not demonstrate appreciation. |
| Citation | The source reference and its relationship to the statement it should support. | Citing a page and recommending your brand are different signals. |
| Recommendation | An explicit proposal of your brand for the need expressed in the question. | The recommendation depends on the observed context; it does not measure actual user choices. |
What you get
A mention indicates presence
A mention indicates that your brand appears in an answer after verifying that the name refers to the correct entity. Context changes its meaning. A neutral list, unfavourable comparison and purchase suggestion are different forms of presence: mention counts should not confuse them with recommendations.
- Name in the answer
- Verified entity
- Attributed mention
What you get
A citation identifies a linked source
A URL shown among an answer’s sources is a citation, not a search position or an endorsement. Examine the page and the passage the reference points to. The same source can accompany neutral or critical answers: distinguish your brand’s pages from independent sources.
- Observed statement
- Linked URL
- Source content
What you get
A recommendation expresses a choice
An answer recommends your brand when it proposes it as a suitable choice for a need, under stated classification criteria. Read the conditions and alternatives attached to the suggestion. Count recommendations separately from mentions and citations, state the base of valid answers and do not generalise the sample to all AI users.
- Suggested choice
- Stated conditions
- Alternatives considered
Check the reference
Follow the link. Read the context.
A reference in an answer may be incomplete, unreachable or unrelated to the claim. Checking it prevents a link’s presence from being mistaken for proof of its content.
Where access and licensing permit, compare the claim with the original passage, date and any updates. If the text is inaccessible, record that limitation rather than reconstruct it. A citation does not automatically authorise storing the full article or republishing it in a report.
| Control | Useful information | Outcome to record |
|---|---|---|
| Identity | URL, domain and link to the sampled answer. | Reference identified or incomplete. |
| Relevance | The passage supporting or contradicting the claim about your brand. | Relevant, irrelevant or unverifiable evidence. |
| Currency and rights | Date, updates and permitted uses of the content. | Material usable within the authorised scope or restricted access. |
Priorities for your team
Clarify the sources you can improve.
Editorial work starts with documented gaps. An unclear specification on your website needs a different action from an external article to check or a review reporting a service problem.
Assign each proposal to someone who can assess it and establish a follow-up check. Updating the source, indexing it and a possible citation in a new AI answer are separate steps. External corrections follow the source owner’s channels; the assistant prepares the work without assuming the right to modify others’ content.
Independent sources
Document possible inaccuracies and prepare a relevant verification request.
Real experience
Connect recurring problems to product and support teams as well as communication.
Related paths
Choose your next step.
Check your brand’s presence, compare results or choose content improvements: continue with the feature you need.
Guides to reputation, trust and AI
Prepare an AI check, verify a citation and compare results: guides with examples to improve your brand’s content.
ReadFrom question to action
From the question to checking the outcome: context, sources, hypotheses and action plans in the TrustInsider analytical workflow.
ReadA transparent method, not a black box
TrustInsider’s criteria for interpreting reputation and trust: provenance, samples, reviews and the limits of conclusions.
ReadFind the right answer
Find guides, FAQs and methodology to clarify indicators, coverage and access, with dedicated routes for data requests.
Read