AnalysisSocial and virality
Engagement is up. What about the brand?
Read reach, interactions and customer questions as distinct signals. Evaluate social content without confusing virality and trust.
Read the articleSocial and virality · Distribution and conversations
More reach, but what result? Read the signals beyond views.
Platform updates, formats and conversations: compare distribution, engagement and context. Decide what to reuse in your content without mistaking more views for trust or sales.